Engagement Ring Shopping



Engagement Ring Shopping: Power of Negotiation

When it comes time to shop for a diamond engagement ring, you should always be prepared to negotiate. Just as you would when buying a car or house, you go back and forth on price until you and the seller can reach an agreeable price. Buying a diamond engagement ring is no different. Anytime you are planning to exchange a significant sum of money, you have the right and power of negotiation.

In reality, it is far better for the jeweler to tailor a sale to your needs than to lose the sale altogether. The important thing as the buyer is to make sure you are not set up for paying more. Not only do you want the perfect diamond engagement ring but also you want the best price. When you walk into the jewelry store, the jeweler is trained to watch for certain characteristics about the buyer. Anytime a jeweler sees any of the following, you could be paying more:

  • Strong emotional bond to the diamond ring by saying such things as, “I love this ring,” “No other ring can compare to this one,” “I don’t even want to look anymore, this is THE ring.”
  • Being in a desperate or panicked mode is dangerous. If you have decided to pop the question and present the gorgeous diamond engagement ring in a day or two, you are going to appear rushed. A jeweler will notice this immediately.
  • Not caring about the price will lead the jeweler to the highest priced rings. You can find an amazing diamond engagement ring in any price range. If you have money, do not let the jeweler know. Who knows, the perfect diamond engagement ring could be in a complete different section than where you are being showed.
  • Not having done your homework about diamond engagement rings since the most powerful tool you possess is knowledge.

Always remember that as the customer, you can negotiate for your diamond engagement ring. If the jeweler is not interested in negotiating back, then move on to another jewelry store.